We will prepare an advertising campaign in Google AdWords. We will professionally configure contextual advertising for your business. To ensure effectiveness and save your budget, we manually adjust bids, thoroughly work through search queries, and consistently add negative keywords.
Only a mint can make money without advertising. Thomas Macaulay
Web Studio VDcom
WHAT IS INCLUDED IN GOOGLE AD SETTINGS
Defining the goals of your Google AdWords advertising campaign
Selecting keywords (search queries) and calculating the budget for the upcoming Advertising Campaign
Setting up advertising campaigns (choosing and configuring networks, device types, locations, bids, budgets, and ad display methods)
Organizing the structure of the AdWords account (dividing keywords into semantic groups and distributing them across campaigns and ad groups)
Writing ad copy. If necessary, multiple ads for one ad group
Setting up ad extensions
Linking Google AdWords and Google Analytics accounts
Setting up Google Merchant Center (if available in your target region)
Enabling automatic tagging
Configuring Google AdWords extensions
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Price for contextual advertising 2024
Prices and cost of contextual advertising services
№
List of contextual advertising services
Price, USD
1
Creating and setting up an advertising campaign
160
2
Advertising campaign service per month
50-130
3
Mobile advertising creation
130
4
Google campaingn optimization
105
5
Set up advertising campaing analytics (goals, conversions)
145
Web Studio VDcom
WHAT WE DO FOR YOUR BUSINESS
Text Ads
ADVERTISEMENTS appear in the organic search results when we search for specific information.
For example, when we type "buy washing machine," we see the first three ad results for washing machines.
There can be between 1 to 7 ads on the page.
It's easy to visually identify them by the bold label "Ad."
Banner Ads
ADVERTISEMENTS that are shown on website pages.
The ads can be either responsive or graphic.
The first type contains a direct link to the site being advertised, while the second, graphic ads, can be either static or dynamic.
Video Ads
ADVERTISEMENTS in YouTube videos. Usually, a short ad (10-30 seconds) is shown before the main video plays.
Contextual advertising is a serious and responsible work, which is better done by experienced professionals.
An advertising campaign is one of the most effective ways to promote your business and provide good publicity for your company. It also generates additional, high-quality traffic to your website.
Advertising is the first system of dominance over man, against which even freedom is powerless. FREDERIC BEIGBEDER
Web Studio VDcom
Advantages of Contextual Advertising
1 Flexible Budget
2 Speed
3 Precise Targeting
4 Fast Optimization
5 Effectiveness
6 Broad Reach
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How Does Contextual Advertising Work?
The principle is quite simple — it’s “pay per click,” meaning you only pay when someone clicks on your ad. The cost per click varies depending on how high your ad is in the search results. The price per click is not fixed. It depends on the business sector, its competitiveness, and demand.
Contextual advertising is a serious and responsible work, which is better done by experienced professionals.
Is Contextual Advertising Necessary?
In fact, this is the fastest way to tell everyone about your business.
With proper use and correct configuration, contextual advertising will bring you significant benefits.
Thanks to it, you can attract targeted visitors and increase online sales in a short period.
There is another way to attract potential clients — SEO promotion. It is very effective, but it requires more time for implementation.
The advantage is that even if you stop investing in SEO, you will remain in the organic search results for a long time.
Features of Contextual Advertising:
Speed
Wide coverage
Flexible budget
Precise targeting
Quick optimization
PROS OF CONTEXTUAL ADVERTISING
Advertising must be stronger than ordinary arguments, just as a play must be brighter than real life. Claude Hopkins
Web Studio VDcom
Cons of Pay Per Click
Yes, PPC does have its downsides.
Users often view such ads with distrust.
Psychologically, people tend to trust organic results more. Also, contextual advertising is a fairly expensive service.
To appear at the top of the advertising results for competitive queries, a significant amount of money is required.
Contextual advertising can appear quickly, but just as quickly disappears once the campaign ends.
Features of Contextual Advertising:
Expensive
Unstable pricing
Lack of long-term prospects
Click fraud by competitors
Distrust from users
CONS OF CONTEXTUAL ADVERTISING
If you don't want to risk familiar things, you'll have to put up with them. Jim Rohn
As you have noticed contextual advertising has its pros and cons.
If your goal is to attract customers, recognize your brand and make quick sales, then it's time to test its effectiveness.