Contextual advertising

Web Studio VDcom

Google Ads Setup

We will prepare an advertising campaign in Google AdWords. We will professionally configure contextual advertising for your business. To ensure effectiveness and save your budget, we manually adjust bids, thoroughly work through search queries, and consistently add negative keywords.

Only a mint can make money without advertising.
Thomas Macaulay
Web Studio VDcom

WHAT IS INCLUDED IN GOOGLE AD SETTINGS

  • Defining the goals of your Google AdWords advertising campaign
  • Selecting keywords (search queries) and calculating the budget for the upcoming Advertising Campaign
  • Setting up advertising campaigns (choosing and configuring networks, device types, locations, bids, budgets, and ad display methods)
  • Organizing the structure of the AdWords account (dividing keywords into semantic groups and distributing them across campaigns and ad groups)
  • Writing ad copy. If necessary, multiple ads for one ad group
  • Setting up ad extensions
  • Linking Google AdWords and Google Analytics accounts
  • Setting up Google Merchant Center (if available in your target region)
  • Enabling automatic tagging
  • Configuring Google AdWords extensions
Web Studio VDcom

Price for contextual advertising 2024

Prices and cost of contextual advertising services
List of contextual advertising services Price, USD
1 Creating and setting up an advertising campaign 160
2 Advertising campaign service per month 50-130
3 Mobile advertising creation 130
4 Google campaingn optimization 105
5 Set up advertising campaing analytics (goals, conversions) 145
Web Studio VDcom

WHAT WE DO FOR YOUR BUSINESS

in the photo is a notebook in a box with words that refer to contextual advertising.

Contextual advertising is a serious and responsible work, which is better done by experienced professionals.

An advertising campaign is one of the most effective ways to promote your business and provide good publicity for your company. It also generates additional, high-quality traffic to your website.

Advertising is the first system of dominance over man, against which even freedom is powerless.
FREDERIC BEIGBEDER
Web Studio VDcom

Advantages of Contextual Advertising

  • 1
    Flexible Budget
  • 2
    Speed
  • 3
    Precise Targeting
  • 4
    Fast Optimization
  • 5
    Effectiveness
  • 6
    Broad Reach
Web Studio VDcom

How Does Contextual Advertising Work?

The principle is quite simple — it’s “pay per click,” meaning you only pay when someone clicks on your ad. The cost per click varies depending on how high your ad is in the search results. The price per click is not fixed. It depends on the business sector, its competitiveness, and demand.

The picture shows a beautiful solid wood table with a programmer sitting at the table and drawing an advertising strategy in a notebook in a box.

Contextual advertising is a serious and responsible work, which is better done by experienced professionals.

Is Contextual Advertising Necessary?

In fact, this is the fastest way to tell everyone about your business.
With proper use and correct configuration, contextual advertising will bring you significant benefits. Thanks to it, you can attract targeted visitors and increase online sales in a short period.

There is another way to attract potential clients — SEO promotion. It is very effective, but it requires more time for implementation. The advantage is that even if you stop investing in SEO, you will remain in the organic search results for a long time.

On the photo is a beautiful wooden table on it are lying, glasses, a cup of coffee, a flower in a vase, and a notebook in which the strategy of contextual advertising in Google Adwords is drawn.

Features of Contextual Advertising:

  1. Speed
  2. Wide coverage
  3. Flexible budget
  4. Precise targeting
  5. Quick optimization

PROS OF CONTEXTUAL ADVERTISING

Advertising must be stronger than ordinary arguments, just as a play must be brighter than real life.
Claude Hopkins
Web Studio VDcom

Cons of Pay Per Click

Yes, PPC does have its downsides. Users often view such ads with distrust. Psychologically, people tend to trust organic results more. Also, contextual advertising is a fairly expensive service. To appear at the top of the advertising results for competitive queries, a significant amount of money is required.

Contextual advertising can appear quickly, but just as quickly disappears once the campaign ends.

On the photo is a beautiful wooden table on it, glasses, a cup of coffee, a flower in a vase, and a notebook with Google Adwords and a man's hand that writes

Features of Contextual Advertising:

  1. Expensive
  2. Unstable pricing
  3. Lack of long-term prospects
  4. Click fraud by competitors
  5. Distrust from users

CONS OF CONTEXTUAL ADVERTISING

If you don't want to risk familiar things, you'll have to put up with them.
Jim Rohn

As you have noticed contextual advertising has its pros and cons. If your goal is to attract customers, recognize your brand and make quick sales, then it's time to test its effectiveness.

Web Studio VDcom
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