Naming development

In a sea of competition, as in a drugstore, everything has substance and weight. Business, like a person, needs a name.
You don't give your business a name for nothing,
I'll tell you that, whatever you call it, that's how you'll sail on it.
The Adventures of Captain Vrungel

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How important is naming?

Naming is an integral part of corporate identity. In fact, one of the first steps on the way to a successful business, because it is the name of the product is the main link that connects the buyer and the product. Think about it, if your brand “sounds” and causes pleasant associations, what is the probability that your product will be liked by the buyer? Very high.

In the end, you get something valuable and coveted - customer trust. A pleasant result, isn't it? And you have to admit, naming has played not the least role in this.

«Naming is the most important element of a company's image. It serves, first of all, to identify the company on the market»
Wikipedia

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What we offer

• Traditional naming

  The choice of a name is made by analogy with existing ones. For example, if you and I are talking about creating naming for dairy products, then most of the names in this section have the words milkman, farm, cow, milk. Here, everything seems to be clear.

• Descriptive naming.

  Although it seems very simple, there are still such titles. Descriptive names clearly convey the essence. For example, a grocery store with the name “Grocery Store”.

• Geographical naming

  It's very popular. But, there is one “but”. Naming a product based on the location of its production is a good solution only when it is a beautiful area with an interesting legend and rich history.

• Compound naming.

  It is used less often, but it has its advantages. Microsoft is a prime example of this approach. Here we can see how the two English words micro and soft have been combined. This is done in order to emphasize the properties and features of this product. Such a name will not soon be forgotten.

Of course, there are other types of naming. We will help you figure out which of them will be effective in your case or suggest using several methods at the same time.

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Naming is commercially viable

We will develop a bright and competent name that will not only “sound”, it will be successful from a commercial point of view. Your company will be able to stand out against the background of competitors and attract the attention of potential customers. Bright name will be remembered, and this in turn will lead to an increase in sales.

Also, an original name will attract those customers who prefer branded products. So, naming is an important part of branding, because the company name is also involved in forming an opinion about your business.

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Why is it better to entrust the development of naming to professionals?

The fact is that the name of a profitable and prosperous business, simply can not appear on its own - it is the painstaking work of a whole team of specialists who have knowledge, experience and skills.

It is quite clear that it is not possible to develop a name for a product or service yourself. The best option would be to use the services of a naming agency. We will develop a commercially successful name for your company, a name for products or services, and do it professionally, in a short time.

Your brand will be easy to recognize, it will be memorable, easy to pronounce and of course, promote new sales.
Contact our manager and get a free consultation!